• Rakr Inc.

How Agritech can mix Old Technology with New Ideas

Agritech companies are springing up all across Canada, promoting their bright new ways to automate or enhance daily farm life. From doubling output to developing sustainable processes, agritech can make a major difference in our farms. In fact, various systems have already become a key part of our current norms, and will help Canada to stay competitive with the global market – while new ideas like vertical farming may give us an even bigger edge in the future.


The only trouble is where to draw the line when it comes to implementing agritech. After all, certain traditional processes and machinery have stood the test of time for a reason. Additionally, there may be a case of biting off more than you can chew.


The good news? With the right planning, we can strike that perfect balance between new and old technology. Read on to find out more…


Where Agritech Is Struggling


When new agritech initiatives come into the market, it is often with big promises of overhauling a farm completely – from the application of pesticide or which fertilizers to use, through to major farm operations. Basically, there’s this idea that throwing out all of your old tools and replacing your current infrastructure will solve all the problems we face today.

However, while many of these developments sound great on paper, their practical use may be limited due to financial concerns. After reading many case studies of agritech companies and speaking to over 200 farmers, we’ve seen that many agritech companies are failing because they’ve tried to tackle too much all at once. It is generally not practical for farmers to replace existing machinery with new, more expensive ones straight away. Plenty of machinery can cost over $100,000, so we need to make back that investment across our annual harvests. Often, this could be ten years or longer before it’s all evened out.


The old saying goes, ‘If it ain’t broke, don’t fix it,’ and this is something practical-minded farmers have taken to heart. It’s a good philosophy in some scenarios, but there may be revolutionary agritech that we’re missing out on just because we’re worried about having to change too much at once.


How We Can Make a Difference


The solution to this dilemma is to find a level ground between the old technology and new ideas – knowing when to replace traditional machinery so that you’ve made the most on your investment.


The NeatMeter by Rakr makes this happen by monitoring all machinery on the farm, helping you to manage your energy use and gain a competitive advantage across the agriculture sector; we achieve this through mapping when it may be the best time to upgrade rather than just replacing current machinery with something similar and getting stuck in another investment.


The NeatMeter device is installed on the property, with a corresponding app for convenient data collection and analysis. To learn more about what the NeatMeter can do for you, click here.


Today’s agritech industry is always growing, with amazing innovations coming in every day – all seeking to shape Canada’s agricultural sector for years to come. If we can find common ground between traditional processes and advanced technology, we can smooth the transition and save time and money for our farms.


If you have any questions about this topic or would like to ask us a question, please get in touch any time.

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support@rakr.ca